Ella Coco Lingerie
find your fit.


We focus on empowering women with
learning to look at “fit” by knowing what to look for.


Most women are surprised when they hear us say they aren’t necessarily one bra size, and that a fitting isn’t just having someone measure you. When we are finding your fit at Ella Coco Lingerie we are factoring in your measurement, your body shape, breast shape, what your needs are and more to help you find bras that are supportive, comfortable and meet your needs.

Here is an overview of how we determine fit:

1. Your band should be snug. Although snug is a pretty general term, if you turn side ways in a mirror and see that your band is higher in the back than in the front, it’s too loose, it should be tight enough to stay parallel to the floor around your back. You should only be able to pull your band out a couple of inches in the back, if you have more room than that it could be too loose to provide proper support.

2. All of your breast tissue should be within the cup with no space in the cup. If your breast tissue is spilling out anywhere, your cup is too small. If there is gaping or puckering in the cup, the cup could be too big (this could also mean a different style is needed for your breast shape).

3. The centre wires (gore) should ideally  sit against your breastbone and separate the breasts. If the center wires are sitting on breast tissue or away from your chest, a size or style adjustment may be needed.

4. Your straps should be adjusted so that they are snug against your shoulder with two fingers stacked on top of each other.

5. The frame of the bra should be what is best for your breast shape, not all styles work for all breasts.

What to Expect in the Fitting Room

When you come to us for a bra fitting we start by taking a couple of measurements in the bra you are wearing. These measurements give us a starting point for the fitting and determine what size we pull for a fitting bra. Having you try on a fitting bra will allow us see if any size adjustments need to be made and determine how we can expect other brands and styles to fit you. Once we have your fit, we will talk to you about what you are looking for and what preferences you may have and then bring you a selection of bras that will make you feel great!

We strive to make it a comfortable and fun process and most
women share that it was much easier than they expected it would be!